Skwad is for both boys and girls and it fills a gap in the market, as Elise describes in this podcast. The mother of three found ‘the problem’ was that there was nothing out there suited to their young skin. The ‘solution’ was to partner up with a bio-chemist and create a range putting sustainability at the forefront; Skwad uses the by-products of the juicing industry, cold-pressing seeds to extract oils packed with vitamins and minerals.
Don’t give up is Elise’s first bit of advice. Between Brexit and COVID, there were a whole load of bumps on the road, but when you’re passionate about your idea, you’re in a good position to keep going, Elise explains. Secondly, she suggests that effective communication is key to success.
Now you won’t just be drinking smoothies to stay healthy, you can apply some fruit to your skin as well. Special thanks to @skwadteenskin and @mayamoz for this fascinating interview.
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